Confusable words

persuade vs convince: what's the difference?

persuade
verb
vs
convince
verb
? ?

Persuade and convince mean almost the same thing, so the real trap here is not meaning, it is grammar. Each word wants a different structure after it.

Persuade

verb

Persuade is usually followed by "someone + to + verb." It focuses on getting someone to do something.

  • The salesman tried to persuade me to buy the more expensive model.
  • She persuaded her parents to let her go to the concert.

Convince

verb

Convince is usually followed by "someone + that" or "someone + of." It focuses on getting someone to believe something.

  • The lawyer's speech convinced the jury of her client's innocence.
  • She convinced her parents that the trip was safe.

Side by side

persuade convince
Typical pattern persuade someone to do something convince someone that / of something
Main focus Action Belief
Simple test "I persuaded him to go." "I convinced him that it was safe."

Quick rule

Persuade someone to do something. Convince someone that something is true. If "to + verb" follows, reach for persuade.

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