conduct

/ˈkɒndʌkt/
verb, noun
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Definition

1

To direct or manage the performance of something, such as an orchestra, a business, or a scientific experiment

The famous conductor will conduct the symphony tonight, and the audience is really looking forward to it.

2

To behave in a certain way, especially in a social or professional situation

As a representative of the company, you're expected to conduct yourself in a professional manner at all times.

Synonyms

behaveMore general, and often used for personal actions, whereas conduct can be more formal manageFocuses on the administrative or organizational aspect, whereas conduct can also imply leadership directOften used for giving instructions or guiding something, whereas conduct can imply a broader range of responsibilities

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