promote

Definition

To support or encourage something, especially a product, idea, or event, in order to make it more popular or successful

The company will promote their new smartphone through social media and advertising.

To move someone to a higher position or rank, usually as a reward for their work or achievements

After five years of hard work, she was promoted to manager of the sales team.

advertiseFocuses more on paid media, like commercials or print ads endorseInvolves a public figure or organization giving their approval or support advanceCan imply moving something forward, but often has a sense of progression or development