Marketing and sales vocabulary appears across TOEIC readings about launches, promotions, and competitors. Learn the meaning, see it in a sentence, then test yourself.
The words
brochure noun A small booklet describing a product or service.The hotel hands out a small brochure explaining its spa services. catalog noun A book or list showing the products a company sells.The spring catalog lists every product with its price. campaign noun A planned series of actions to promote something.The advertising campaign runs for six weeks. competitor noun Another company selling similar products.Our main competitor lowered its prices last week. demand noun The amount that customers want to buy.Demand for the new model is higher than expected. strategy noun A plan for reaching a goal.The marketing strategy focuses on younger buyers. advertise verb To tell the public about a product so they will buy it.Small shops often advertise in the local newspaper. promote verb To help something sell by drawing attention to it.Free samples are a cheap way to promote a new snack. launch verb To make a new product available for the first time.The startup will launch its new app on Monday. persuade verb To make someone agree to do something.It took an hour to persuade the client to sign the contract. attractive adjective Pleasing enough to make people interested.The new packaging is far more attractive. competitive adjective As good as or better than what rivals offer.Their prices remain competitive.
Memory trick
launch happens once — the first day a product is on sale. promote happens continuously, before and after. If the sentence names a launch date, launch is the safer choice.
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A small booklet describing a product or service The hotel hands out a small brochure explaining its spa services.
A book or list showing the products a company sells The spring catalog lists every product with its price.
A planned series of actions to promote something The advertising campaign runs for six weeks.
Another company selling similar products Our main competitor lowered its prices last week.
The amount that customers want to buy Demand for the new model is higher than expected.
A plan for reaching a goal The marketing strategy focuses on younger buyers.
To tell the public about a product so they will buy it Small shops often advertise in the local newspaper.
To help something sell by drawing attention to it Free samples are a cheap way to promote a new snack.
To make a new product available for the first time The startup will launch its new app on Monday.
To make someone agree to do something It took an hour to persuade the client to sign the contract.
Pleasing enough to make people interested The new packaging is far more attractive.
As good as or better than what rivals offer Their prices remain competitive.
Test yourself
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